The goal of this technique is to create a profile of each candidate, which allows for comparisons when youâre trying to choose who to offer a job to.Â. How much experience do you (or your team) have? By contrast, behavioral interview questions force candidates to draw upon their actual experiences in answering questions. Again, I'm not looking for right or wrong answers. Behavioral interviewing is based on the premise that past performance is indicative of future performance. Mary is a content writer/strategist at Starry, Inc. and an enthusiast of all things Internet. One of the most common answers I hear from recent grads is how they "want to learn as much as they can" with the job. âSocial media can be a powerful marketing tool as well as customer service. How tall are you, I hear mid-westerners are pretty tall.â. You can even request that they show you a sample report to give you an idea of what they provide. I don't care if the campaign is for a local sandwich shop or a major airline. But I am very focused on the candidate's thought process and ideas. âWhat kind of management style do you prefer?â. So, let's get to it. Content Marketing: The Ultimate Starter Guide for Small Business September 27, 2013 - 6:58 AM; 5 Reasons You Shouldn’t Overlook Your Business’ Brand August 21, 2013 - 6:56 AM; 25 Questions to Ask During an Interview with a Marketing Agency June 26, 2013 - 10:13 AM; How to Bridge the Gap Between Response and Conversion May 7, 2013 - 1:00 AM It also shows a natural social curiosity that is very valuable today. âWhat are the most important skills you have learned that you would utilize in this position?â. âHave you ever had to reconcile contradictory or misleading metrics from different platforms?â, Platform fluency can be taught, in most cases, but the softer skills of conveying success or failure are harder to ascertain.Â, âTell me about a time where you recommended a certain action that turned out to be incorrect.â. However, what is the situation assessment for current programs? DO NOT just sit and look blankly at the interviewer. What qualities do you look for in a marketing candidate? Even the most basic university marketing class covers this information and if students were paying attention, they should easily share their version that covers a systematic approach. They need to be able to change strategies on a dime, identify important metrics, and be on top of their game when measuring quality vs. quantity. I wanted to share some of the meaty questions I ask that help me learn about candidates I may add to my agency marketing team. They supervise team members and set marketing objectives. Even if this isnât necessarily something that your company promotesâor even if it isâit can help to see what kind of employee this candidate would be. Our most-recognized value is Winning Together; this question is extremely important! Content development? What are the objectives and desired outcomes? Even journalism and liberal arts students can answer this question using frameworks they've learned in history and political science courses. Digital marketing is the real thing now. However I am always surprised how even experienced marketing pros struggle with this question. Most of the time candidates miss any discussion about the customer. Before diving into specific questions about qualifications, make sure that you are both on the same page. Each marketing roleÂ and team measures success differently. Did you check my background on LinkedIn? If you are interviewing a candidate for a management position, make sure the people who would be under him/her are in the room for the interview process. Tell me about marketing campaigns you've seen that you really admire. When asking these specific, situational questions, itâs good to keep a few things in mind: How much time are you willing to spend on training a new employee? Even with entry-level roles I expect people to focus immediately on contributing value. Do they like to communicate on the phone, over email, or face-to-face? Oftentimes, these qualities clash instead of meshing peacefully. Consider asking them if theyâre familiar with marketing analytics tools like Google Analytics, and what marketing metrics they consider most important to track and report onâany number of acronyms; CPC, CPA, CTR, CTO, CVR, the list goes on and on. Question 3. This question can be a differentiator. This candidate should have management skills, attention to detail, and analytical skills. I'm fortunate that I started interviewing job candidates very early in my career over 20 years ago. I don't expect everyone to say they looked me up on LinkedIn and this isn't about my ego. Question 1: “Tell me a little about yourself.” I know, I know, this sounds pretty dull, and as an agency you … I have my own style but I find it helps me peel back the layers of the onion to identify the best people. Questions about the company. When hiring for this role, look for candidates with solid experience in managing marketing and advertising projects end-to-end. How does your candidate make sure they are living up to expectations? Maybe you’ve been burned by a black hat SEO agency and have sworn you’ll be more particular about the next marketing partner you choose. But I am impressed with those that do and are able to share some details about my background. Who will run the program? Watch out for red flags, such as complaining about their manager. One of the biggest tripping points is when a candidate leaves out "objectives" from their answers. Repeat the same questions with a second reference so you can see if you get consistent responses. Maybe you’re planning to hire a marketing agency for the first time. LinkedIn recommends the new browser from Microsoft. When they start their new roles they are immediately given a project to begin coding or testing. âTell me about a time when you owned the process of an email campaign from beginning to end.â. digital marketing interview questions; marketing coordinator/manager interview questions; much more; First, no matter what type of marketing job you’re interviewing for, you are going to hear some standard marketing interview questions that most employers ask. If your candidate is truly passionate about content marketing, they should be able to talk about a favorite recent project they worked on Our content marketing manager, Elisa, also always wants to know which blogs you read to stay current with marketing trends. This will make you look competent and serious and will help you collect the information you need to evaluate the company and the job. 19, 2016 by Amy Presuhn in Sales & Marketing Tech. What are the tactics that work best for the intended audience? This is a BIG question and that's intentional. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, pictures of your cool office on VentureFizz, The 18 Best Marketing Strategies for 2021 (From the Experts), These 4 Brands Excellently Embraced Social Change in 2020, 15 January Marketing Ideas to Start 2021 with a Bang, 27 Free & Low-Budget Marketing Ideas for Any Business, Military Experience â experience or type of discharge. And let the interviewee provide you with a jumping off point. Finally, take notes! âWhat techniques do you use the measure the quality of your work?Â What steps do you take to ensure the desired quality is achieved?â. 101 Huntington Ave, Floor 7Â The best candidates will probe you more about company cultureâwe spend most of our lives with our co-workers! Posted on 17th October 2017 (17th September 2020) by Elena Tahora in Working in Commercial Roles. One bad apple could spoil the bunch, as they say. The key is to focus on values (what they believe) and behaviors (how they act) that match what you need in the strategist role. They should be very interested in the kind of office they would be arriving at every day. Watch out for yes-or-no questions! I always think of these nurture marketing and lead marketing roles as the test-takers of the team. Marketing technologies? 1) Who will be managing my account and executing the work? Describe a time when you successfully merged the two.â. Does your candidate prefer to be given a lot of space to do their own work, or do they prefer a more hands-on style with a lot of direction? Even if we talked in depth about your experience, give me the summary so I'm left with a solid and positive final impression. And if I'm doing it correctly, I'm able to listen for important details. As of July 1, LinkedIn will no longer support the Internet Explorer 11 browser. I wanted to share some of the meaty questions I ask that help me learn about candidates I may add to my agency marketing team. Did they seek out learning opportunities and show a clear increase in experience and skill level? Strategist interview questions for agencies. Hiring the right marketing professionals can be more challenging than hiring the right IT or engineering professionals. Analytics? Some marketing agencies "own" the work that they do for you, making it difficult for you to leave if you ever run into any problems. Even the best writing wonât go anywhere if it doesnât rank on the SERP or get boosted through different promotion channels, like email and social media, and your best candidate will understand how the two are perfectly paired. Consider choosing a few of these marketing-focused questions for your next interview: "Who do you sell to? If the candidate is a little confused about the role, jump in! Cross-platform software to maximize your online advertising. Other common questions you can expect during an interview include: Tell me about a marketing project in which you had to coordinate and manage a diverse team of people to achieve deliverables. Analyze & improve your digital marketing -- for free! Past performance tends to predict future performance. This is important to me because I want my team to build relationships with clients. Listen carefully and follow along on their resume; note what they specifically highlight because this could allude to the most important points of their career. Posted on February 24, 2015 by HMG Admin . Social platforms like LinkedIn can help us understand the background and experience of the people we work with. We love to see a marketing candidate who has seen success with a more obscure platform (Inbound, Reddit) and hear how they became an expert there. This is one of the most important questions you can ask an agency as it can have a drastic impact on your business. The First 100 Days - A Plan for New Demand…, 5 Steps to Better B2B Marketing Reporting. Some of our awesome Customer Success Reps! Social media marketers can be the most fun to interview! Usually, because they should be clever, charming, and think well on their feet. When youâre interviewing a candidate for a marketing analyst role, ask questions about how they have been able to wear different hats! The marketing team is hiring for several roles right now, and we were lucky enough to receive interview training from our lovely recruiter, Michelle Cataldo, and our great HR manager, Hillary Reilly, and wanted to share our wealth of new-found information. Give me an example of a marketing campaign (either your own or someone else's) that you consider to have been very successful. I am evaluating the thought process and critical thinking. Most Common Advertising Interview Questions . ), Though hard skills can be taught, soft skills are harder to instill in a new employee. Check out our open positions here. Happy employees, happy life: âDescribe how you were able to build positive team spirit in a new group.â. These engineers are not being paid by Microsoft simply to learn, but to contribute as quickly as possible. Be sure to ask followup questions to drill down into their answers. Most social media marketers in the B2C e-commerce space should have familiarity with Instagram, Pinterest, and Facebook. This part of the interview can be incredibly interesting and engaging. QUESTIONS TO ASK. âHow has your current role evolved since you started?â. One of our own communal workspaces to promote winning together! Marketing Directors plan, develop and implement effective marketing campaigns to meet long-term business goals. Finally, if a large component of this position will be managing a team of people, make sure to touch on their leadership skills: âWhat is your greatest personal struggle or limitation in supervising others?Â Can you give me an example of a time when you overcame one of your limitations and resolved a problem?â. That's the type of energy and passion our clients expect. Those tactics may indeed be valid for a campaign. These leaders shared their 26 favorite account manager interview questions to ask—and their favorite answers to receive. In this post, you’ll find a total of 165 things to ask interviewees across all different types of roles, to help you figure out what makes a candidate tick … Follow up with a question that is more specific, such as: âWhat is your largest responsibility in your current/last role?â. Who is your ideal buyer?" Every interviewer has their own style. Explain how you would plan a marketing campaign strategy. The recruiter will likely ask questions about your expertise and questions about the type of organization where you feel your talents and expertise will be best utilized. Don't hesitate to share a brief final detail on your background that may seem minor but could actually sit very well. Here's what I'm listening for: Articulate with confidence. Try to get some insight into how they communicate in the work environment. PR is an undeniably useful tool for both startups and large companies -- but it can be a hard marketing channel to measure. Geek out and let me know what rocks your socks. And just like any other … I want to hear the attention to detail, observations, and interest. Question 5. How did you handle the situation?Â What was the result?â. Unlimited vacation or seeing their teammates succeed and hit their goals? âTell me about your career up to this point.â, Make sure the right candidate shows up for the interviewâ¦(thatâs not Will Hunting). âGive an example of a goal you had to achieve, the metrics you used as benchmarks, and the strategy that you implemented. I hire people for their talent to make things happen, regardless of the level. Finally, address the elephant in the room. Whether you work at a nonprofit, a manufacturing company, or anything in between, you will want to answer the million dollar question: How do I choose the right marketing agency that will give me the best return on investment for my marketing dollars? Sign up to get our top tips and tricks weekly! Our nurture marketing specialist, Michelle Grupinski, wants to hear what project a candidate has worked on that they are most proud of. I am even more impressed when they ask me a cool question about my background, just to keep the conversation engaging. What is the value proposition? Donât just take their word for it â make sure you look at the accounts they have managed in the past to see if they stayed active and grew an audience, as well as how they deal with customer service complaints and content or product promotion. What's more important to me is how the candidate will contribute. Questions about … Weâre hiring! Get details about agency or client side experience and the various functions your prospective partners have held. A key part of sorting out marketing candidates starts with asking the right interview questions. Asking about their reports is an essential question to ask a marketing agency because your digging into how transparent they will be once you’re on a contract with them. Marketing is fundamentally about … Business grads often share the general information they learned in their marketing classes. Email marketers, like most marketing jobs, are a combination of hard, technical skills and soft skills. Is there anything trivial that seems small, but you canât get off your mind when the interview is over? By asking this question, the … review the agency's client roster and carefully review their recent work samples âWhat social media channels do you have experience with?â. The next questions can gauge how driven and motivated the candidate is. Question 1. Sometimes I hear answers that dive right into the tactics without any objectives or strategy. Generally, marketing planning should cover these elements, no matter how big or small the effort involved. Think like the interviewer is your client and you want to knock their socks off with great ideas. This is also where it gets a little trickyâsome marketing positions can be much more technical than others, i.e. YUCK! A focus on results. QUESTIONS TO ASK. Why are you interested in marketing? Have some insightful questions ready to ask in your marketing interview. Marketing Director Interview Questions. Make sure your candidate knows how to stay professional, composed, and diplomatic in that situation: âDescribe a time when you had to work with highly creative people. graphic design vs. content writing. When you are considering hiring a marketing agency one of the first questions you should ask is who will be managing your account and who will be executing the work. Passion for helping companies engage with customers. Take this opportunity to identify and discuss any tools that are necessary to use in the day-to-day of the job. 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